AEMA Award Winner
My campaign It’s More Than explores the complexities of the mental illness OCD and attempts to break down and rebuild societies understanding. To begin this project, I sent out design research kits to gain greater insight into what people understood about OCD and how different people experienced anxiety. The most influencing result gained from the research was the suggestion that anxiety is felt differently physically for people with OCD, but the experience is still largely connected to typical experiences with anxiety. This generated the direction of the campaign, to explain with feeling, rather than just displaying fact, aiming to connect with the audience through emotion and perception to create understanding. This took form in an experience-based design, simulating the perception of an OCD sufferer and drawing on how people experience anxiety paired with informational supporting designs to bridge the gap in the audiences understanding.
